Vertical Marketing Manager – Datacenters

WHAT YOU WILL EXPERIENCE IN THIS POSITION:

Strategic Leadership

• Be our global / international Datacenter and Communications industry expert with a solid understanding of how solutions come to market, the challenges faced by customers, marketplace and technology trends and the competitive landscape.
• Find opportunities (products, services, footprint, route to market, etc) to fuel growth
• Investigate and recommend potential cross-platform, M&A and partnership opportunities
• Convert market insights into strategy; coordinate the development and implementation of our Go-To-Market and strategic plans
• Drive global and cross-functional teams to complete growth initiatives.
• Work closely with the Sales team to identify prospective and penetration accounts, then create targeted plans and sales enablement tools for both.
• Establish benchmarks for success; regularly communicate progress and results to key partners

Product Planning

• Conduct market research, Voice of Customer (VoC) and competitive assessments. Synthesize results and communicate key findings to other key partners. Guide product management to develop innovative, market-leading solutions.
• Lead all marketing aspects associated with the product definition, positioning, pricing, market introduction, sales tools, and promotion plans within the vertical market.
• Serve as the subject matter expert to support internal team, field sales, distributors and end users.

Market Awareness and Demand Generation

• Work within the existing digital framework (website, social media, marketing automation, etc) to create impactful, targeted and effective marketing campaigns aimed at increases awareness and drive demand for our solutions.
• Clearly and quantitatively communicate our value proposition and how our solutions differ from others in the market.
• Have a deep understanding of the buyer’s journey so that we may provide the right content at the right time. Collaborate with Business
• Communications for successful execution of content strategy.
• Manage the budget allocated to support growth initiatives, track results and optimize investments.

YOU HAVE:

• Bachelor’s Degree in Business, Engineering or Marketing required. MBA preferred.
• Datacenter industry experience required.
• 5+ years of Product Marketing, Product Management or related experience required.
• Assertive, facilitative, & positive self-starter with a strong accountability for performance.
• Excellence in segmentation, market research gathering and critical thinking.
• Strong presentation, communication, and interpersonal skills; able to concisely frame data in ways appropriate to different level of the organization.
• Proven ability to analyze, interpret and draw meaningful and accurate conclusions from data.
• Comfortable leading cross-functional and multi-regional teams.
• Ability to manage multiple projects at one time and prioritize based on business value.
• Ability to travel up to 25% of the time, domestic and internationally.