Marketing Director

About LightBox

LightBox is a leading provider of data and technology solutions for commercial real estate (CRE) professionals, offering the tools necessary to drive informed decision-making, minimize risk, and maximize efficiency. Our platform powers real estate transactions, lending, investment decisions, and environmental due diligence with industry-leading location intelligence and market insights.

Position Overview

LightBox is seeking a dynamic and experienced Marketing Director to lead the strategy and execution of high-impact marketing programs that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong background in commercial real estate (CRE), financial services, or a related industry, combined with a proven track record of executing successful multi-channel marketing campaigns.

This role requires a programmatic thinker with a hands-on approach to demand generation, content marketing, digital strategy, and sales enablement. The Marketing Director will collaborate cross-functionally with marketing, sales, product, and customer success teams to ensure marketing initiatives align with business objectives and revenue goals.

Key Responsibilities

Marketing Planning & Execution

• Develop and implement a results-driven marketing plan that supports business growth, customer acquisition, and brand positioning.
• Lead integrated marketing programs across digital, content, email, social media, and events to generate high-quality leads and accelerate the sales pipeline.
• Drive the execution of multi-channel campaigns, ensuring consistency in messaging, design, and positioning across all marketing efforts.
• Work with the Digital Marketing to plan and execute SEO, paid media, and digital marketing strategies to increase brand visibility and inbound lead generation.
• Leverage data analytics to optimize marketing performance and adjust strategies accordingly.

Demand Generation & Sales Alignment

• Drive demand generation programs that nurture leads, enhance engagement, and convert prospects into customers.
• Partner with sales leadership to develop targeted campaigns that support pipeline growth, account-based marketing (ABM), and customer retention.
• Work with the content team to develop compelling content and sales enablement materials, including case studies, whitepapers, presentations, and thought leadership pieces tailored to CRE and financial services audiences.

Brand & Content Marketing

• Lead content marketing initiatives that position LightBox as a thought leader in CRE and financial technology.
• Ensure brand consistency across all marketing channels, working closely with creative and content teams to maintain a strong market presence.
• Incorporate public relations efforts, media partnerships, and industry influencer engagement to enhance LightBox’s credibility and reach.

Events & Industry Engagement

• Work with the events team to drive event marketing strategy, including sponsorships, trade shows, and webinars, to create engagement with key industry stakeholders.
• Collaborate with internal teams to produce engaging in-person and virtual event experiences that generate business opportunities.
• Build relationships with CRE associations, financial institutions, and industry leaders to amplify LightBox’s market influence.

Marketing Operations & Performance Analysis

• Own marketing performance metrics, analyzing key KPIs such as lead conversion rates, pipeline contribution, and ROI to inform decision-making.
• Work with the mar-tech team to utilize the marketing technology stack, including CRM, automation tools, and analytics platforms, to streamline operations and enhance efficiency.
• Track to the segment marketing budget, ensuring resources are allocated effectively to meet business goals.

Qualifications & Experience

• 8+ years of experience in B2B marketing, with a strong focus on commercial real estate (CRE), financial services, or related industries.
• Proven expertise in marketing program execution, including demand generation, content marketing, digital campaigns, and event marketing.
• Strong understanding of the CRE ecosystem, including investment, lending, and property technology.
• Experience working closely with sales teams and executing successful account-based marketing (ABM) strategies.
• Hands-on experience with marketing automation tools (HubSpot preferred) and CRM systems (e.g., Salesforce).
• Excellent project management and analytical skills, with the ability to drive results in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for various audiences.
• Bachelor's degree in marketing, business, finance, or a related field; MBA preferred.

Why Join LightBox?

• Be part of an industry-leading company driving innovation in real estate technology and data.
• Lead impactful marketing programs with direct visibility to executive leadership.
• Work in a collaborative and entrepreneurial environment where strategic ideas are encouraged.
• Competitive salary, benefits, and professional development opportunities.

If you’re a strategic marketing leader with expertise in CRE or finance and a passion for executing high-performance marketing programs, we’d love to hear from you. Apply now to be part of the LightBox team!